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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jun 24, 2011 News Editorial

Mobile ad spending to cross $4 billion by 2015

Mobile advertising is expected to gain more ground as it acquires more credence among marketers, with a new report from BIA/Kelsey projecting the channel will account for more than $4 billion in ad dollars in 2015.

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The iPad's popularity in the enterprise could result in a greater focus on news content marketing for B2B companies, as the technology often leads to its users accessing more news content and conducting more mobile searches.

Jun 24, 2011 News Editorial

New comScore service provides digital marketing insight

Companies utilizing mobile marketing may be well advised to cater their strategies to the iPad, as a new study from comScore found that Apple’s device accounts for 97 percent of tablet traffic in the United States.

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Jun 24, 2011 News Editorial

SMBs can go beyond ‘big 3’ social networks

Many businesses have recognized that using social networks can be an effective way to generate buzz about their brand.

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Jun 23, 2011 News Editorial

Innovative marketing scheme brings mobility to art show

Highlighting the growing role smartphones and tablets are playing in marketing strategies, Mobile Marketing Max recently launched an innovative new approach to mobile marketing.

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Jun 23, 2011 News Editorial

Report: Facebook fans pay little attention to company posts

Facebook fan pages are effective tools for generating awareness on the social network and engaging brand loyalists.

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Jun 23, 2011 News Editorial

Social media, mobile high on travel marketing strategies, study reveals

A new study from travel website TripAdvisor revealed that many innkeepers and other lodging providers list social media and mobile marketing among their most important marketing strategies.

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