The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expert: Mobile rise opens new avenues for viral marketing
Speaking at the recent CommunicAsia trade show in Singapore, TNS Singapore consumer insights director Nic Hall noted that mobile technology provides new opportunities for businesses to engage consumers more effectiv
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Social media and content marketing: Top for B2B and B2C investment
Roughly half of B2C marketers say both online content and social media marketing were last year’s top performers in terms of lead generation and sales. The same is true for more than one-quarter of B2B marketers, ac
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Google Panda 2.2 now live
After weeks of speculation, Search Engine Land reports that Google’s Panda 2.2 update is now live.
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Blekko’s new Zorro update fights spam content with human-curated slashtags
Blekko, a relative newcomer to the search market, founded with the goal of delivering high-quality results to users, is looking to enhance the search experience even more with the portal’s latest Zorro update.
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Google’s lists of related searches now on SERPs
Search marketers, take note: The Google SERP is changing again. Google has added lists of top referenced items related to queries for select searches, complete with URLs where users can learn more.
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SEO for mobile: Users’ time spent surfing mobile web rises
The rise of connected mobile technology is changing the way consumers interact with their electronics. As this trend continues to evolve, businesses are likely in need of adjusting their marketing strategies to cate
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Content marketing brings qualified leads for Eloqua
Marketing automation software company Eloqua demonstrates that content marketing delivers qualified leads. The firm recently reported millions of dollars in sales attributed to decision makers’ engagement with its b
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Google, Facebook poised to grow ad revenues
Both Facebook and Google are poised to become bigger players in the display advertising market, with the former set up for more immediate success this year and the latter expected to grow dramatically in 2012.
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