The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook Page photo tags promote brand engagement
Social media marketers who are looking to engage online audiences with their brands will be happy to learn that Facebook has enabled a new photo tagging feature that lets users tag brands.
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Google still king of mobile search
The latest mobile suscriber report from comScore suggests that search marketers looking to connect with on-the-go audiences should optimize their content for Google.
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Social marketing alert: Facebook squares off with Google over social data
Facebook has been accused of starting a “smear” campaign against Google in light of its social product, Google Circles, or perhaps because of social search.
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Ecommerce sees annual gains in Q1 2011
Internet marketers should take note that ecommerce saw year-over-year growth in Q1 2011. Online campaigns can pay off.
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25 Twitter tips for businesses in 140 characters or less
CMOs want ROI from their social campaigns, and these quick tips can help marketers get the most out of Twitter.
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Content marketing case study: Online marketing boosts sales for Quaker
Quaker boosted in-store sales with online video content positioning the company as an authority on breakfast cuisine.
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How the new Google search results pages may impact SEO
A number of internet users have noticed that Google is experimenting with a new results page, and marketers should ask themselves if this will impact the appearance of Google organic listings and – in turn – SEO.
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CMOs think social media marketing produces ROI
A study shows that the majority of CMOs believe social media does or will produce ROI for their businesses.
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