The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, May 6
This week’s major internet marketing headlines revolve around social media marketing developments and the ever-important role of content marketing in search engine optimization.
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Reinvention: When is it time for a total website makeover?
Poor conversion, diminishing visitors and lacking engagement are all writing on the wall for website redesign. Get some insight into where to start in this blog.
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SEO tip from Google: Focus on content
Google has released some insight that might help marketers optimize their sites for the search giant, and content marketing is essential.
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Local mobile marketing on the rise: Bing previews new ad units
Bing is taking as page out of Google’s book, focusing on mobile and local ad slots, and search marketers might realize the importance of optimizing their sites for local on-the-go consumers.
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Google adds news headlines to search results
The search giant seems to be adding linked headlines to general web queries related to news searches, and marketers should consider how custom news content may potentially result in more branded content being featur
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Email marketing reaches B2B clients
A recent study from Microsoft indicates that email marketing is a good way to reach consumers – particularly for B2B businesses.
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Google offers Business Photos: Good for local search
At today’s Social-Local conference in San Francisco, Marissa Mayer announced Google Business Photos, and local merchants may find that these images help bring traffic to their sites and stores.
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AOL turns revenue around with high-quality content
AOL’s content strategy seems to be paying off, as the company reports growth in display ad revenue for the last quarter.
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