The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo search is slipping: Search marketers, watch Bing
Yahoo’s search revenues are down and CEO Carol Bartz blames Microsoft’s adCenter for lack of relevancy.
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Top Google organic search results get high CTRs
Marketers should aim to get their websites on the first page of Google results to maximize their clicks.
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Search marketers may catch clicks from tablet users
A survey from AdMob indicates that tablet users are increasingly searching the mobile web, and internet marketers should take note.
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Local marketing watch: Groupon moving toward check-in model?
Groupon has purchased Pelago, the maker of Whrrl, and it seems check-ins may be in the company’s future.
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Survey: Social media marketing = Leads and sales
The Social Media Marketing Report 2011, presented by the Social Media Examiner, indicates that marketers who invest in social content are reaping the rewards of new leads and business partnerships.
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Yahoo kills Buzz, but social search recommendations rise
Yahoo announced today that is will be discontinuing Yahoo Buzz on April 21.
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Twitter to engage new users with local Tweets: Marketers should follow suit
Twitter is looking to attract and engage new users by presenting them with local, relevant Tweets.
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Retailers to spend more than $5 billion for online ads this year
A report from eMarketer indicates that retailers are driving the growth in online ad budgets.
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