Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Apr 15, 2011 Industry News Roundups Doug Sweeney

Legal news roundup, April 15

The online trending legal news for the week of April 15 had a little bit of everything from headlines surrounding the potential end of the Barry Bonds legal saga to buzz about a prostitute-killing serial killer.

Learn More

Apr 15, 2011 News

Search engine marketing spend will grow to exceed $19 billion

Econsultancy’s State of Search Marketing Report 2011 reveals that search engine marketing will grow 16 percent in 2011.

Learn More

A Google update could change search results rankings, so marketers need to take control of keywords

Apr 15, 2011 News

Search drives the most traffic to content sites, social gaining ground

A report from Outbrain indicates that search engines are still the leading traffic drivers to content sites.

Learn More

Apr 14, 2011 Legacy

Six content marketing tips from ad:tech San Francisco: Part 2

Brafton sat in on many of the informational sessions and debates about the future of the internet marketing industry (and you can see all of our live coverage in our newsroom), and here are some key takeaways for co

Learn More

Apr 14, 2011 News

Ad:tech SF insight: Redbox sees online referrals jump with social email campaign

Redbox is national DVD rental brand with local focus, and it survives while giants such as Blockbuster have fallen. Its director of partner marketing attributes some of this success to social email campaigns.

Learn More

Apr 14, 2011 News

Google previews new analytics tools at ad:tech SF

Google has launched its DoubleClick DS3, and at ad:tech San Francisco, the search giant walked attendees through its new Multi-Channel Funnels Analytics.

Learn More