The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft search volume grew 29 percent in 2010
The 2010 Digital Year in Review report from comScore indicates that Microsoft searches demonstrated 29 percent year-over-year growth in December.
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Brands need quality content to connect with kids on the web
A Harris Interactive study cited by eMarketer found that 82 percent of internet users between the ages of 10 and 12 spent at least an hour online the day before they were polled.
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ComScore: Nine in 10 Americans visit social sites each month
ComScore’s 2010 Digital Year in Review indicates that social networking has become "an integral part of the fabric of the internet" that impacts a variety of consumers’ online activities – and marketers sh
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Planning for Content Marketing Success: Part 2
Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.
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Yahoo rumored to be launching mobile content aggregation platform
Rumors suggest Yahoo is appealing to a mobile audience with a new aggregator tool that delivers relevant news to on-the-go users, and marketers who offer content on their sites should take note of this up-and-coming
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Marketers plan to boost social media measurements
A report from the CMO Club provided to eMarketer reveals that site traffic and the number of social fans will be among the most popular measures of social media success this year.
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Quora gets a new product manager, Facebook may not Like this
Business Insider reports that the social question-and-answer site Quora has added a new member to its product management team – former Facebook worker Sandra Liu Huang.
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