The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook ad CTRs decline
Facebook ads may be driving social ad spend this year, but data indicates that Facebook ad click-throughs declined in 2010.
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Mobile marketing gets a push: Google announces Android Market site, Honeycomb in-app purchase options
Today, Google hosted a live event to unveil its much anticipated tablet operating system, Honeycomb, as well as a web-based Android app market.
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Google search goes local and social with Hotpot
Google has announced it is bringing its social recommendation engine to regular searches, which might help marketers generate word-of-web referrals.
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Watch out, foursquare: Google Latitude introduces check-ins
Marketers may be interested in how Google Latitude check-ins can put their businesses on users’ maps.
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Microsoft and Google debate Bing ‘copying’ search results
At today’s Farsight 2011: Beyond the Search Box event, which brings together leaders from Google, Bing and Blekko, Bing’s Harry Shum spoke out against these allegations, claiming Microsoft is only guilty of "le
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SEO a marketing must: Consumers prefer organic results
A new report from User Centric indicates that organic results command searchers’ attentions.
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Blekko bans spammy content
Blekko has banned a number of spammy content providers from its search engine. Marketers should take this as a cue that its time to invest in quality web content.
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Mobile shoppers ready to make purchases
The Mobile Shopping Framework report suggests that mobile shoppers are increasingly ready to take the plunge and purchase on the go, and content is king when it comes to informing mobile users’ buying decisions.
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