The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Legal news roundup, January 28
The online trending legal news for the week ending January 28 covered a wide variety of topics, from suspected Arizona gunman Jared Loughner’s not guilty plea to a pair of eyebrow-raising lawsuits regarding food.
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Study: Fresh content for email pays off
Business 2 Community Marketing Insider’s recent investigation reveals that email campaigns will keep delivering returns as long as the content offered to subscribers is fresh and relevant.
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Business technology news roundup, January 28
International security issues put business technology on the front page this week, while a few of the private sector’s biggest names hinted at plans for 2011.
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Microsoft search revenue up, but Bing division posts loss
Microsoft’s latest revenue report indicates major profits returns in the FY11 Q2 including gains in search revenue, but online services are not contributing to overall gains.
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Matt Cutts says quality content is key to Google rankings (emphasis on quality)
A recent statement from Google emphasizes that the search giant will be invigorating its anti-spam efforts, and marketers may be advised to be equally discerning when they choose content providers.
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LinkedIn launches targeted ads
While Facebook and Twitter are often talked about as the most popular sites for social marketing, LinkedIn is getting in on the action with an updated pay-per-click text ad offering.
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Eighty-one percent of CMOs expect social investments to return revenues
The CMO Club’s survey of 133 CMOs across industries reveals that social marketing is a top priority in 2011.
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Twitter says self-serve ad platform yet to come
Yesterday, internet marketers were buzzing about whether or not Twitter is testing a self-serve ad platform. Now, whether the platform is accurately described as a "self-service" is up for debate, and Twit
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