The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Pew: Six percent of entire U.S. adult population uses Twitter
Brafton has reported that social search techniques are poised to be a priority for marketers next year, with some hailing 2011 as “The Year of Facebook.” But a new report from Pew may give brands reason
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Yahoo announces its hyperlocal search site is moving to mobile
Last month, Brafton reported that Yahoo had unveiled a new site for users to search for local content, complete with social recommendations. Today, the company has announced that its local search interface will
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Online holiday spending hits $17.5 billion total during ‘Peak Week’ with more to come
With the holiday season in full swing, it's becoming increasingly clear that consumers prefer to shop anywhere they can access the web this year. The latest figures from comScore show that online holiday spendin
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Microsoft adds tracking protection to browser, marketers make note
Amidst the FTC's consideration of a "do not track" policy, Microsoft is now adding a feature to Internet Explorer that will allow users to opt out of being tracked by websites. The company announced ye
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Google says local ads are its top focus – should internet marketers follow suit?
Google may not have been successful in purchasing local deal finder Groupon, but that doesn’t mean the company is giving up its efforts to enhance local search and local advertising. Google’s senior vice
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Display ad spend to grow in 2011, search still dominates
Brafton recently reported that online ad spending will see double-digit growth next year, and a new report from eMarketer suggests display ads will account for their fair share of marketing budgets. In fact, th
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IDC: Smartphone and tablet shipments will overtake PCs within 18 months – internet marketers, get ready
Morgan Stanley has predicted that soon, more Americans will access the internet from their mobile devices than from desktops. This theory may be supported by technological research firm IDC, which predicts that smar
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Updated Google Groups brings a social component to content
Ever since Bing search results were enhanced with Facebook Like data, Google CEO Eric Schmidt openly stated he wanted social data for Google results. Google has taken another step toward an integrated social experie
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