The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Online ad spending to see double-digit growth in 2011
With reports indicating that paid search strategies are paying off this holiday season, it may come as little surprise that marketers are predicted to increase their online ad spending in 2011. According to eMarkete
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Global Language Monitor predicts top words for 2011, list may have SEO implications
While major search engines, including Yahoo and Bing, have recently released their list of the top search terms for 2010, the Global Language Monitor has released what it predicts will be top phrases for 2011. Marke
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Content marketing strategies a priority for 2011
As we approach the close of 2010, a new study suggests that content marketing strategies are at the forefront of marketers' minds entering 2011. Meltwater Group's Future of Content report reveals a cont
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Google’s Global Market Finder helps internet marketers find customers worldwide on the web
As local search and commerce prove to be a major online marketing trend, there is simultaneously a movement to go global with marketing campaigns. To help marketers reach worldwide customers by localizing websites t
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Groupon turns down Google, but local search and commerce are on the rise
Even though Google failed to enter the local market through Groupon, its clear desire to move into the space should cue marketers to the fact that local search and local commerce are gaining important ground among c
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Google News gets stricter standards, quality content is key
Amidst updates that offer users social data for News results, Google seems to be implementing stricter standards for Google News inclusion. Officials have confirmed to Search Engine Land that they have removed
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Marketers, catch on-the-go shoppers with Google: IDC says search giant dominates mobile market
The New York Times has reported that mobile phones are becoming essential holiday shopping tools, and marketers who are planning campaigns accordingly should stick close to search giant Google. A new report from IDC
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Report: Internet marketing key to making money this holiday season
Last week, Brafton reported the record-breaking sales success of Cyber Monday, as well as the efficacy of paid search campaigns in recent weeks. Now, another report shows that internet marketing is translating
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