The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Coke generates social buzz by letting users create quality content
There’s something to be said for taking bold marketing steps to speak to consumers about a product, but there’s also something to be said for letting the product speak for itself.
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Bing releases new Webmaster Tools built ‘from the ground up’
With the Yahoo-Bing transition around the corner, Yahoo officials have predicted the two search engines will account for nearly 30 percent of U.S. searches.
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Google News proves ever popular, fights back against potential FTC regulations
Marketers looking to attract clicks to their sites know that getting content on Google News is a good way to catch consumers’ interests – Crunchbase relays Compete data showing that the site had more than 10 million
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Small businesses spending big bucks on advertising as content drives conversion
Marketers looking for big job opportunities should start investigating small business positions.
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Fwix launches local search engine
The geo-social movement is gaining ground each day, with Twitter launching Twitter Places and Foursquare accruing 1.8 million users in its first year.
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Catch email clicks with quality links
In the ever-evolving digital realm, emerging platforms are garnering high shares of marketing budgets, but recent reports suggest the more traditional email channel remains a cost-effective way to engage internet us
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Marketers looking for work encouraged to boost social media savvy
Ad spend on social media is reportedly rising across industries, and marketers should ask themselves if they’re up to the task of boosting social campaigns.
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IAB offers marketers a guide to mobile app platforms
Confirming the rise of mobile marketing as a medium to reach on-the-go consumers, the Interactive Advertising Bureau recently released its first set of guidelines for advertisers looking to target consumers with mob
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