The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ask.com unveils updated Q&A format – moves toward social search engine
With the endless streams of information offered to consumers online, two trends are clearly emerging: searchers are looking for more specific answers, and they trust word-of-web recommendations from friends on socia
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Old Spice Man social campaign smells like a winner – Procter & Gamble’s sales rise
Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households now own Old Spice products is the question on marketers’ minds.
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Retail industry in need of some good mobile marketers
For marketers looking to find work in the recovering economic climate, the retail sector holds the promise of positions.
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Google’s Mobile ValueTrack helps marketers calculate mobile display ROI
Mobile marketing is one of the most promising emerging platforms, with display ad spend on the channel expected to exceed $1.2 billion by 2015, according to ABI research.
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Video marketers rejoice: New YouTube embed code makes for enhanced – and soon mobile – viewing
Marketers are quickly learning that online videos are a good way to capture consumers’ interests, with comScore reporting that more than 186 million U.S. internet users watched 34 billion videos online in May.
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Inception marketing works like a multichannel dream
Director Christopher Nolan’s film Inception has grossed $143.6 million in just 10 days, and while the film is being deemed a masterpiece by critics, its success must also partially be attributed to Nolan and Warner
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ExactTarget: 21 percent of online consumers are ‘news junkies’
The Organisation for Economic Cooperation and Development says that about 5 percent of all internet visits are related to reading news, but how many consumers does this figure translate into?
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Marketers who want to drive ad growth in the auto industry should go mobile
Ad spend in the auto industry is on the rise, showing 19 percent quarter-over-quarter growth at the end of Q1 2010, according to data from Nielsen.
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