The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Use ‘AdWords, SEO & links together’
Google’s AdWords service can be excellent at boosting traffic to a website, however, marketers should not ignore other online strategies, an expert has commented.
Matthew MacDonald, author of
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Matthew MacDonald, author of
Google ‘remains most visited search engine’
Google was once again the most visited search engine in the US last month, a new study has revealed. Research by internet information provider comScore has shown Google possessed more than 58 per cent of the search
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Finding top keywords ‘a challenge’
Choosing suitable keywords for search engine optimization (SEO) can be challenging for marketers, an expert has stated. Eric Enge, president of Boston-based SEO firm Stone Temple Consulting, made his comments throug
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“Fight back” with online content
Companies which suddenly find themselves uprooted from the top place in search engine results should fight back with content, an expert has urged.
Fred Greenhalgh, internet marketing and comm
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Fred Greenhalgh, internet marketing and comm
Social marketing ‘funnels organic traffic’
Firms are becoming increasingly aware of social marketing as an effective tool for targeting organic traffic, an expert has commented. Jack Humphrey, creator of online community Social Power Linking, asserted that c
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Web users ‘hunt valuable content’
It is not just search engines which trawl the web looking for quality content, people do as well and website owners need to respond to this demand, an expert has commented.
In a post through
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In a post through
Content ‘more important than links’
Fresh and regular content is one of the most important things a marketer should consider when seeking to boost their website’s search engine ranking, an expert has claimed.
A commentator on t
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A commentator on t
SEO ‘necessary for online success’
Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.
Jeannette Kocsis, vice-president for digital m
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Jeannette Kocsis, vice-president for digital m
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