Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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When I’m not typing away creating marketing content, you can often find me mashing keys while playing video games. Whether I’m surviving the night in Minecraft or fending off enemies in Skyrim, I’m almost always checking my health bar to see whether I should stand my ground or flee to fight another day. While the… Read more »
Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.
Display Ads are an important portion of any marketing strategy. Learn more about how they can help you run successful campaigns and see examples.
The Google Ads Auction Insights Report is an important tool for marketers. If you’re unfamiliar with it or how it works, don’t worry — we’ve got you!
Cost-per-click, or CPC, is the total amount each click on a PPC, or pay-per-click, ad will cost the marketer. We break down the key differences between them and even how to build a winning campaign for yourself here.
Back when I was in middle school, my friends and I would race to finish our projects early so we could play Cool Math Games or any other browser-based video game the network allowed. Around my eighth grade year, the whole school became obsessed with this ridiculously pointless, yet addictive game called Cookie Clicker. The… Read more »
Having a high-quality landing page experience can improve your ad rank position and increase conversions. Follow these tips to make sure yours is top-notch!
Discover the iOS 14 advertising impact and what you can do to manage it as a marketer.
Have you ever heard of the Courier from “Skyrim”? Gamers everywhere have learned to speak reverently of this non-player character (NPC). Whether we’re fighting dragons on a soaring mountain, exploring ancient ruins or getting totally lost in a cave system, this guy manages to appear to us in our time of need. That’s especially impressive… Read more »
Are you ready to say goodbye to expanded text ads? Here’s what you need to know about Google’s latest policy change.