Tell Your Story

Stories matter. Good ones make a difference.

Great website content informs, entertains and inspires. It builds online presence by cultivating credibility and trust while empathising with your target audience.

Brafton creates relevant content that starts conversations with prospects. We nurture those discussions into relationships and, eventually, sales, by sharing great stories about your business told through the right type of content, delivered at the right time on the right channels.

We launch brands through innovative marketing, from conception to creation to conversion. With analytics tracking and campaign measurement, we combine the creative power of in-house writers, designers and videographers with the search data of your highest-value prospects.

The results are greater search presence, stronger brand awareness and proven ROI.

Copywriting Services

We employ creative storytellers who are trained to use digital tools to create optimised content. Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel.

Need help with website content creation for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral?

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Graphic Design Services

Humans are visual creatures. Getting custom illustrations, branded infographics and creative UX designs in front of a large audience propels your brand ahead of competitors still relying on stock imagery.

In addition to personalised branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports and more. From infographic design to web page layout, we’ve got the vision, and we’ve got the visuals to bring it to life.

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Video Marketing Services

Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy, and a core competency of Brafton’s content creation services.

Customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage and multipurpose animations are just a few of the ways we drive higher video marketing engagement.

Our in-house team of videographers, animators and studio specialists are visionaries in their fields.

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Blog Writing Services

Brafton’s content creation process is simple but powerful: Write for your target audience, optimise for search. Our content writers steep themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership. Inbound marketing is about starting conversations with the right people, at the right time.

Armed with real-time data from leading content marketing tools, such as Google Analytics, BuzzSumo, SEMrush, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just engaging content with real SEO value.

We understand your audience, the content they want to read and the problems they hope you can solve. Leveraging SEO expertise across a number of industry-specific writing teams, our content writing services put quality at the forefront of your content strategy.

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White Paper Marketing Services

Long-form, data-rich assets like white papers are great resources for high-intent readers. We conduct industry interviews, compile timely research and craft brand-infused, quality content and formatting to establish your business as a thought leader in your space.

White papers are a key tool for lead generation, and our proprietary Arch software allows you to embed your downloadable assets into other content and distribution strategies so you capture as many leads as possible.

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eBook Marketing Services

Combining engaging content writing with eye-catching graphic design, Brafton eBooks are an ideal asset for capturing and holding on to audience attention, allowing you to present and detail even the most complicated topics in a simple, easy-to-follow format.

As with white papers, this form of content marketing also provides ample opportunity to generate leads through downloads, complete with dedicated landing pages and custom CTAs.

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Creating Integrated Content Campaigns

Quality content only gets you so far. You need fully integrated campaigns that include a diverse mix of asset types. Our teams work laterally across departments to create and curate content from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy. From search engine optimisation to social media marketing, every digital marketing function at Brafton is carefully synchronised to enhance the content creation strategy.

Our marketing team consists of content writers and graphic designers, but also social media managers, digital marketing consultants, technical SEO experts and strategists who oversee and manage the larger content strategy.

We focus on being precise, targeted and cohesive – we don’t rely on outsourced freelance networks or makeshift creative teams. We’re here to bring your content to the masses.

 

How To Maximise Content Creation Investments

Your marketing goals are our marketing goals. We bring commercial value to your brand with creative services that serve a purpose-driven content marketing strategy. Every asset is tied to a specific dollar amount – we create, track, analyse and report on the results of your content investment. Our content creation services build upon what works and improve upon what doesn’t.

Content marketing is a multibillion industry full of growth opportunities, and we create only what counts, what matters, what converts.

See the Results

How Brafton helped IDI Billing Solutions polish its digital brand

From blog content, to highly technical collateral, social media, video, website design and more, Brafton has helped refine nearly every facet of IDI Billing Solutions' digital presence.
Read full case study

Brafton helps Concentric turn random acts of marketing into a scalable content strategy

Brafton has helped Concentric Market reduce customer acquisition costs by 80% while more than doubling on-site engagement.
Read full case study

6 years of content, and counting, with Inspirage: A case study

Since 2014, Brafton has helped Inspirage, a global consulting firm and supply chain integrator, earn traffic with strategic digital marketing.
Read full case study

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