eBook Marketing Services

Brafton’s eBook creation and marketing strategy services combine the best of content writing, graphic design, expert publishing and promotion to transform complex concepts into audience-specific visual storytelling — driving leads down-funnel.

Creative teams work together to provide thought leadership through engaging content, top-notch formatting and compelling graphics — all while offering you the opportunity to gate your asset for enhanced lead generation.

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Why eBooks?

eBooks are firmly rooted as the cornerstone mid-funnel content in marketing strategies, optimised for those who are already familiar with your brand. They present all the same values as traditional writing and publishing, with one key difference: Their sleek digital form makes them a perfect digital asset for today’s time-crunched readers.

Despite their prevalent use within the mid-funnel, an eBook also presents a rich opportunity to share more in-depth ideas with your potential readers. While a blog post may touch on the basics of a concept or even go into specific details, it’s somewhat limited in its format. An eBook, on the other hand, can take any form — from a how-to guide with step-by-step visual instructions to a breakdown of key data in your industry. Every page delivers hard-hitting info that’s easy to digest, making eBooks the perfect marketing tool for those looking to capitalise on shorter attention spans.

eBook readers also expect a clean, effective balance of text and imagery. The precise format is up to you; but with an eBook marketing and design service on your side, you’ll never have to wonder how much copy is too much copy. Instead, you’ll always have access to experts who can condense information without losing your message, all to encourage readers to keep turning those pages.

eBook Display Examples

What Are the Benefits of eBooks?

Perhaps most importantly, eBooks are extremely versatile in their effective promotion abilities. Picture this: An eBook, your brand’s trove of insights and expertise, being devoured by your audience. It’s not just a tool for education and authority; it’s a magnet for engagement. By providing your audience with a free eBook, you’re casting a net for lead generation, snagging more names and emails for your mailing list. 

But, the benefits don’t stop at leads. The value-packed content of an eBook nurtures your relationship with your target audience, fostering trust and loyalty and positioning your brand as one that delivers every time. Our experts achieve this through blogs, email marketing, social ads and PPC built on expert content strategy, and effectively moving prospects from top-of-funnel to mid-funnel.

What Are eBook Marketing Services?

Think of eBook marketing services as your end-to-end solution in the eBook arena. This encompasses everything from the birth of an eBook idea to crafting engaging content, striking design, expert publishing and savvy promotion. A team of content connoisseurs, graphic gurus and marketing strategy maestros rallies together to create an eBook that doesn’t just echo your brand; it amplifies it.

Interestingly, that which goes into a successful physical book marketing campaign is different from that which facilitates eBook success. The specialists within eBook marketing services know the ins and outs of eBook promotion best practices, embedded within digital marketing expertise more generally. By trusting an expert third party advertising agency, you can know that your eBook itself won’t only be second-to-none; it will also be consumed by the right audience members, yielding a tangible ROI.

Partnering with an eBook Marketing Service

Although you’re the leading subject matter expert when it comes to your own company, you likely don’t have the experience or resources to be an author, a book formatting and publishing expert and a marketing genius all at once. 

It’s feasible to consider tackling an eBook project with the help of a team of freelancers — it might appear economical and flexible. However, the reality often belies the promise. A legion of freelancers, each operating in their own niche, can result in a disjointed result rather than a harmonious one, lacking the smooth narrative flow that binds readers and brands.

Not to mention, keeping all these freelancers on the same page could become an added task on your to-do list, eating into precious time meant for business growth. The risk of miscommunication and unaligned goals may lead to squandered resources and a less-than-optimal product.

Contrastingly, entrusting your eBook creation to a dedicated marketing service provides you with a unified, efficient approach. Our team collaborates seamlessly, steering clear of the snags plaguing a disparate freelance route, ensuring your journey from concept to completion is as smooth as possible.

These are the key steps we take — from ideation to promotion — to help bring your eBook to life:


Our expert copywriters and strategists identify ideas that matter most to a potential reader while keeping your business goals front and centre. During this stage, we work closely with you to ensure your brand voice and values come through in every choice we make.


We create a detailed outline in alignment with eBook formatting best practices, allowing you to know what to expect from every page.


Your assigned copywriter puts on their author’s hat, weaving their creative storytelling and digital marketing expertise together to give your eBook its structure.

eBook Editing

Other writers, strategists, managers and designers work together to ensure the eBook copy hits all the right marks and presents ample opportunities for visual additions. You’ll also get to include your feedback before the copy is finalised.


Our visual designers take the completed copy and bring it to life with illustrations, photography and more. They also handle eBook formatting, so you don’t have to worry about optimising your content across different devices.


No need for publishing companies — we make your eBook available across your marketing channels and on your website. We can also help you gate your new asset.


There are all kinds of opportunities for eBook promotion in the digital world. From live streams and social media posts to email marketing campaigns and video announcements, we’ll put you in the spotlight as the author and creator.

In essence, our eBook services are designed to provide a streamlined experience where all the different parts work in unison to produce a successful end product. This means that you get to focus on your core operations while Brafton’s eBook marketing experts write your success story.

eBook Writing

Your industry-focused writer works in conjunction with your content marketing strategist and project manager to map out and structure your eBook from start to finish. Trained in creative writing and content marketing best practices, your content team will take your book from concept to reality.

One of the key elements of any good eBook is intentional brevity. These assets emphasise visual storytelling in multiple forms, so we limit each page to about 125 words of copy. Luckily, our content writers have years of practice condensing important ideas without losing the underlying message and meaning. 

They’ll analyse every word, sentence and punctuation mark for maximum efficiency, focusing on hard data and insightful takeaways. These experts even work with our design teams to ensure they’ve created content that can easily and effectively complement visual assets.

We will list the author(s) byline of your new eBook to whomever you deem most appropriate within your organisation.

eBook Design & Formatting

Once the text is approved, our graphic design team will format your eBook. Your designer will incorporate your brand’s visual marketing guidelines while taking onboard your own artistic preferences for the eBook’s imagery. Working with the rest of the creative team, your designer will arrange text and imagery on the page for maximum reader engagement.

Every eBook includes a cover design, table of contents and back cover – plus all the good stuff in between. Once designed, we want to hear what you think. You’ll have the chance to provide feedback on the design prior to publishing it to your website and diving into promotion.

eBook Conversion Services

Conversion rate optimisation (CRO) helps maximise the value of your eBook. Brafton’s services make it easy for your content marketing strategist to gate your eBook with a dedicated landing page on your website. The landing page copy will entice people to download the content, while search engines pick up on keywords and increase the chances that the right viewers will click the link.

What’s more, you can use the dedicated link to share the eBook beyond your website. Utilising UX best practices to encourage downloads, your strategist will track conversions and consult on which channels to use for promotion and distribution (meaning which social media accounts, blogs, email newsletters and so on) to reach a wider audience.

Brafton can also create unique CTA buttons that link to your eBook landing page, allowing you to insert them into relevant blog content and throughout your website to enhance lead generation further.

eBook Promotion

Naturally, your eBook marketing plan requires some savvy promotion efforts to share your content with the world. We won’t give up on your eBook after publishing it to your website but instead will help you promote it across multiple channels. 

Even better: You can do a lot with free promotion tactics. The big ones include:

  • Social media.
  • Email.
  • Blogs.
  • Sales meetings.

eBooks are an ideal middle-of-funnel inbound marketing asset to promote on social media and through targeted email campaigns. After publishing your eBook, Brafton’s content writers and social media strategists work hand-in-hand to promote your content among followers on all major social media networks, as well as craft promotional email campaigns aimed at your targeted audience and readers.

We can also create blog content around the same topics, linking out to the eBook or embedding custom CTAs within the posts for more engagement.

The perfect content to accompany a sales pitch, eBooks also serve as incredible sales enablement tools. Your business development executives can distribute them to prospective customers, impressing them with a visually appealing yet informative asset.

With help from Brafton’s promotion services, you can not only earn more leads but also enable your brand to push prospects through the sales funnel.