Content Marketing Agency in Southampton

Brafton is a full-service content marketing agency that has been helping Southampton-area companies achieve their marketing objectives since 2008. We offer Southampton businesses a service package that covers the full range of content marketing, including blog writing, graphic design, consulting, ROI reporting and more, all to help you increase your brand exposure and win new customers.

Trusted by numerous businesses across the UK, our approach has been perfected through our 15+ years of experience building brands and driving growth. We did the work so you don’t have to.

Our team of content writers works in lock step with our content marketing strategists to create written content that is not only valuable and informative, but also ranks highly on search engine results pages. Our written content always starts with data. We start the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry.

Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers are able to seamlessly switch gears and write across a range of content types and formats, from educational blog articles to thought leadership white papers, depending on your needs and objectives.

Search engine optimisation (SEO) is the process of creating valuable content that engages users and encourages search algorithms to place your content at the top of search engine results pages.

As the leading SEO agency in the Southampton area, we help clients create compelling content that users actually want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re actually able to reach your target audience.

Our SEO services include:

  • Local SEO.
  • National SEO.
  • Technical SEO.
  • On-page SEO.
  • Video SEO.

An effective SEO strategy plays a central part of your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.

People tend to be visual learners, and nothing maximises conversions (and your marketing ROI) more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.

Our graphic design services include:

  • Interactive infographics.
  • Formatted white papers, eBooks and more.
  • UX design.
  • Custom illustrations.

Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your colour palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand.

Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely going to engage with your business online first and make a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.

Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.

Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.

Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.

When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base, and craft campaigns that directly target the needs and preferences of your ideal customers.

All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see.

An active presence across all (or at least most) social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favourite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.

Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimise your presence across all relevant social media channels and build the most exposure possible for your content.

Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximising customer engagement and driving the right traffic to your site.

With a little extra money, pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimise the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.

Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimise your strategies and deliver even better results in future campaigns.