Customise Your Social Media Marketing Strategy
Brafton’s à la carte social media services enhance your social presence, in addition to fixed and continuous strategies that evolve over time.
Social media posts
Expand your social strategy when it counts. Add to your social media campaigns with expertly written posts for any of the social media accounts we already manage for you.
Live-tweeting breaking news is the epitome of being relevant in your industry. Your dedicated social media expert will attend events virtually or in-person, live-tweeting every piece of relevant industry news for your audience to see.
Between your social strategists’ industry knowledge and close understanding of your company, you can rest assured that each live tweet will be suited to your customer base while you take in the event.
Influencer marketing is an effective way to expand your online presence on social media. Your dedicated social media manager will seek out who’s who in your market and connect you with micro- and macro-influencers to elevate your voice over the competition’s. Influencer outreach grows your audience base, increases brand awareness and funnels more conversions.
Social media contest creation and management
Engaging content is the cornerstone of effective social media marketing – and what’s more engaging than a contest? Your dedicated social strategist will develop a custom contest for your social media accounts, and manage the entire thing.
The results: Bolstered lead generation and a clear look into audience preferences and behaviours.
Social engagement videos
Adding video to your social media accounts can keep eyes on your content for longer. Our team of experts can create the concept, script and video, then share it on your platform of choice: Facebook, Twitter, YouTube, Instagram and/or LinkedIn.
Make sure you’re hitting each KPI you’ve set with a report specifically designed around your goals and social strategy. Your custom report goes beyond your monthly reporting call with your social media manager; it takes into account each nuanced bit of information that’s important to your organisation.
It can focus on entire strategies or specific campaigns, giving you deeper insight into your performance. We use tools like Google Analytics, Sprout Social and BuzzSumo to give you a holistic view of your social marketing strategy and offer insight into what’s working and why.
Social media ad management
Paid social media is a powerful complement to your organic strategy. Our social media experts can give you actionable advice on the most effective spend levels, and will create, manage and monitor your social advertising campaigns.
Your strategist identifies how people are talking about your brand, products and industry across social channels. We fill you in on all the latest news and trends so you align yourself appropriately with what’s already being said. Our social media experts can help in determining the best way to respond or add to the conversation.
We also uncover gaps in the conversation that your brand can fill. With this insight in mind, Brafton executes social media campaigns with substance and strategy that are authentic to your audience.