Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.
Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.
In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for the products they advertised, allowing for a before and after comparison. Its Record of Results Department was so successful that within six years, 600 of… Read more »
Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.
Brafton writer John King shares why becoming Google Analytics qualified has made him a better content writer.
At first I didn’t believe that Google’s Tag Manager could make it that much easier to executive content marketing strategies – here’s what changed my mind.
A 5-second test helped us solve a first-impression horror story, when users were bouncing off a client’s news content pages.