Content Analytics

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

calculate blog ROI
Content Analytics David Behuniak

How to calculate the bottom-line value of your blog

In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for the products they advertised, allowing for a before and after comparison. Its Record of Results Department was so successful that  within six years, 600 of… Read more »

Learn More