Content Analytics

Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.

This guide will take you through the Google Tag Manager account setup process all the way to publishing tags live on your site.

Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.

We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.

How to use data to your advantage at every stage of the strategy and content creation process.

A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.

You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.

Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuated by a lack of understanding of what value truly means in digital marketing. For example, look at the chart below: Brafton has… Read more »

Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuated by a lack of understanding of what value truly means in digital marketing. For example, look at the chart below: Brafton has… Read more »