Content Analytics

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Analytics Chad Hetherington

GA4 Path Exploration: What It Is and How to Use It

Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Read more »

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