5 B2B lead generation tactics that work
Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why marketers need a strong media asset management solution
Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.
Smarketing: Odious word, essential concept
Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.
How to get really good at spotting MQLs
MQLs are the reason we do this thing called marketing. Here’s how to find them.
Sales funnel examples to use for your own business
Sales funnel, Flywheel, hourglass – which is right for your business? Find out here.
Financial services marketing that works: 5 ways the finance industry is winning at content
Think content marketing isn’t for the highly-regulated finance industry? These 5 brands prove content is part of a successful strategy.
Agile content marketing: The key to getting through the next 6 months
Agility and flexibility will help see you through the uncertainty ahead.
Brafton’s playbook for reopening
We’ve compiled a list of our priorities for the coming months that you can use as a possible template for your own path forward.
How we helped a global IT services company increase inbound leads by 51% [success story]
B2B companies with long sales cycles need leads, and lots of them. Here’s how we delivered those leads for one of our clients in IT.
Content marketing in a crisis: Do’s and don’ts
Understanding what not to do is often far more crucial than what to do when it comes to dealing with a global pandemic that’s affected the world in more ways than one.