Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Humans are social creatures because they need to be. Our hominid ancestors learned quickly that they could share food, care for their young and fend off predators and rival tribes more effectively in social groups. We haven’t changed much for several millennia in this regard. But we have vastly expanded our social reach and the… Read more »
If a blog post is published and no one’s around to read it, did it even happen?
Hey, everyone! Phew, we just finished tweeting up a storm for our first ever #BraftonBuzz #TwitterChat and I have to say, things went swimmingly. Our hands might have cramped during the action-packed hour of rapid tweeting, but it was well worth it, and content marketers delivered great discussions on the topics we posed, which, if… Read more »
Without relevant content, influencers have nothing to promote, and without influencers, content creators aren’t amplifying their message. Here’s how to pair the two.
Twice as much ad space could be a blessing or a curse for your brand.
Who is Mike Jones? Petey Pablo with better branding, basically. In many ways, the very concept of “marketing” is antithetical to the artistic purity some musical acts hold dear. Mike Jones was not the first, but maybe the most egregious example of a rapper turning that ethos on its head, using content to not only… Read more »
You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.
Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first rodeo and you’re a bit gun shy, jaded or skeptical (because say what you will about scorned women, but in my experience, hell hath no… Read more »
How many times do customers need to see an ad before they buy? Advertising has been around as long as humans have existed – yeah, we’re talking about cavemen. However, it is only in the last 200 years that it has taken on greater focus and serious study. Consider Thomas Smith’s 1885 explanation of “Successful… Read more »
You’ve got great content, but are you getting great traction? Here is your guide on how to get your content in front of your audience with the right distribution methods.