Molly Buccini

Doesn’t it feel like just yesterday we were sharing our predictions, resolutions and marketing advice for 2014? As we kick off the final week of the year, nothing says farewell to a year of successful content marketing like a little reflection.

We’ve compiled some of your favorite posts of the year – measured by traffic, social shares, bounce rate, time on the site and more – plus some of our favorite moments throughout the year.

From our six content marketing eBooks, to three deluxe infographics, here’s a look back at the best of in 2014:


Campaigns to inspire your B2B social media marketingB2B Social marketing doesn’t have to be boring: 15 Campaigns that nail it

Click through this interactive list of 15 B2B brands that prove why ‘boring’ is a mistake, and pave the way for more innovative and effective social marketing:

Graphic redesign increases homepage conversions 200%

The bottom line? You need good-looking call to action buttons if you want people to convert on your site.

07.16.2014_SuccessStory-350x297Site revamp improves content-driven conversions by 300%

One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.

A Day in the life of a Brafton writer

What goes on behind all that writing? Who are these writers and how do they spend their days? Follow us through a Day in Life SuccessStoryGraphics_NEW_10.01.2014-04-04-350x269of a Brafton Writer in our Boston office.

What kind of video do you need? A guide to goal-focused marketing

To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here’s a breakdown of how formats support your sales funnel.


: Our second annual #12DaysOfContent series is something I hope all of our readers (and viewers!) enjoy. It’s incredible to work with so many talented people, and the collaboration across participating marketing strategists, social strategists, editors, designers and video producers turns into something that’s both useful and fun watch. Lots of solid perspectives, and lots of laughs behind the scenes (…plus some on camera).

And also, special shout out to our Marketing TWITs (The Week’s Illustrated Tweets). Perfect for a quick laugh in the day, and we (virtually) met so many punny tweet-ers through the experience.

Molly Buccini (2)

Molly: I loved our Content Questionnaire series! We got a quick, fun glimpse into the minds of marketers we respect – it was a great dose of Friday inspiration.

Alex Butzbach

Alex: I had a lot of fun researching and writing about a topic near and dear to my heart: how people interact with online text – The medium is the message: Writing for the 21st century web

Brittany Cornell_201x303 (2)

Brittany:  I loved making the marketing #TWITs. They’re such a fun way to get off the computer for a bit, think outside the box and showcase some humor while still being relevant to our industry!


small cursor
14 Ways social media marketing improved in 2014
2014 Social media brand fails
Best Black Friday promotions of 2014
Summer content marketing campaigns we loved