Content marketing can help cloud vendors educate users
AYTM Market Research found that cloud vendors stand to benefit from content marketing that educates prospects since many don’t know they already use the technology.
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American web video viewership reaches all-time high in August
More Americans watched video on the web in August, and the content format continues to become an ideal addition to web marketing strategies.
Facebook adds Sponsored Posts to mobile app
Marketing Land reported that Facebook marketers can now launch and control Sponsored Posts campaigns from smartphones.
Google rolls out ‘news_keywords’ metatag to identify news content
Google announced that it has developed a “news_keywords” metatag to help its search crawlers identify news content.
Mobile’s growth forcing marketers to optimize existing strategies
A survey from Borrell found that more marketers are adjusting different web strategies to optimize for mobile use.
Compete: Bing sees surge in market share, as Yahoo struggles
Data from Compete.com suggests Bing has made more progress in search, but the search engine still trails Google.
Local search proves a hit with nearby shoppers
Businesses that target nearby searchers are driving greater mobile search click-through rates.
Google+ counts 400 million profiles, but what’s its real social marketing reach?
Google+ now has more 400 million profiles, but it’s usage numbers show a cloudier picture of the platform.
21 percent of companies struggle to develop effective email marketing content
More than one-fifth of marketers struggle to develop and select content that drives conversions from email marketing campaigns.
Yahoo sells portion of Alibaba stake, could signal new activity from former search leader
Yahoo sold more than half of its stake in Chinese ecommerce company Alibaba, which many believe could pave the way for the company to enter new markets under leadership of recently appointed CEO Marisa Mayer.