Social marketing alert: Facebook tops 1 billion active users
Facebook has surpassed 1 billion users since its launch in 2004, and CEO Mark Zuckerberg believes there is even more room for growth.
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Google announces Panda 20, 2.4 percent of queries impacted
Panda 20 rolled out on September 27, impacting 2.4 percent of queries.
Restaurant searches lead to quick conversions
Restaurant searches are leading to fast conversions, as consumers turn to smartphones for instant information.
LinkedIn adds Influencers to highlight thought leaders
LinkedIn developed an Influencers tool that allows marketers and consumers to keep track of content shared by prominent users without adding them as connections.
Brands boosting awareness on Twitter, followers want site content
Even as 69 percent of consumers follow brands on Twitter, most want to go to a company’s website to convert.
SEO metrics that matter: Insights from SMX East
At day one of SMX East, panelists shared insights on how to measure SEO success in a post-ranking report search space.
News content marketing can appeal to growing mobile audience
The Pew Research Center’s Project for Excellence in Journalism found that mobile users are especially active news readers, which can help companies creating timely content drive traffic.
LinkedIn marketing proves valuable for smaller companies
LinkedIn has attracted more than 6.8 million small businesses in the United States, as the platform continues to add features for marketers.
Freshness factor not relevant for every content marketing strategy
In a Webmaster Help video, Google’s Matt Cutts said the freshness factor is not something all content marketing strategies must focus on heavily.
Relevant content, product information leads to email subscriptions
Email marketing campaigns depend upon the inclusion of relevant website content to drive engagement and conversions.