Paid search investment remains strong, SEO traffic accounts for 77 percent of traffic
Paid search’s value remains strong, but marketers have expanded their focus to succeed in several different channels.
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Tablet ad click numbers demonstrate need for mobile-friendly sites, content
Marin Software found that increased tablet activity has led marketers to more focus on the devices.
Facebook users average more than 400 minutes on site in June
MarketingLand recently cited data from comScore that found the average Facebook user spends more than 400 minutes per month on the site.
Measuring value of social content a top concern among marketers
A report from the Creative Group found that 40 percent of companies struggling with social media marketing named assessing ROI as a top area of concern.
More than 22 percent of websites include a link to Facebook pages
More than 22 percent of websites contain links to Facebook pages, and other networks are growing in popularity as well.
Google gives SEO health checks: Rolls out crawl error alerts for webmasters
Google has rolled out crawl error alerts to help webmasters fix errors on their websites that could be hurting their search ranking.
Tech marketer says diverse content crucial to audience targeting [Interview]
Park Place Technologies Marketing Manager Ken Barhoover explains that creating successful website content must be rooted in targeting the right prospects with different kinds of content best suited for them.
Organic social content can help attract prospects growing tired of excessive ads
AYTM Market Research suggests that consumers are growing frustrated with excessive social ads, preferring to interact with organic content on social platforms.
Social media marketing campaigns evolve beyond just Facebook
33Across found that companies are spending less time with Facebook, as they diversify their social media marketing efforts.
More consumers turn to web for news, purchase information
Triton Digital found that consumers are accessing more news content and turning to the web to research purchase decisions.