Email marketing campaigns reaching recipients throughout the day, even in bed
Email marketing campaigns are reaching users more often as a result of increased access to mobile devices.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Relevance critical with video marketing as 70 percent ignore poorly targeted content
A report from Vibrant Media suggests that audience targeting is especially important with video content marketing.
Search marketing alert: Financial and real estate industries among top search categories
A report from YP found that more consumers are actively searching the web to find relevant content across a number of industries.
Growth of Android tablets among business execs makes B2B Google SEO a must
Android-powered tablets and smartphones are becoming more popular for B2B buyers, and focusing on Google SEO can help companies target this audience more effectively.
Most users don’t click paid content on social networks
A report from AYTM Market Research suggests that social networks have not performed very well with paid social content.
Google cancels products, including iGoogle
Google announced it will soon discontinue iGoogle, which could impact the search habits of some users.
Smartphone uses point to mobile targeting as potential win for SEO campaigns
ComScore recently reported that smartphone’s value for web marketers continues to grow, as more than half own Android-powered devices and more than one-third access social media.
Content marketing alert: 69 percent of tablet users access news every day
Gartner found that reading news, email and social media were primary mobile web activities for more than of all tablet users.
Blekko updates SEO data to provide most accurate results
Blekko announced a new SEO tool that will provide marketers and users with more accurate search results (and SEO data) by updating its index more frequently.
Social content with images, questions boost engagement and visibility
Buddy Media found that visual content and social calls to action can help companies improve social media marketing campaigns.