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Firefox has added Google search encryption in its latest iteration, but Google can still use the information to suggest search results and to inform content shared through its ad network.
Google is now allowing users to share content directly from SERPs to their Google+ account.
Bing has integrated Foursquare data into its social sidebar, further indicating the search engine’s focus on local content.
Google now allows marketers to download a spreadsheet that shows them where their most recent inbound links come from, offering more SEO insights.
Wordstream recently found that organic search marketing is becoming more competitive and paid search drives clicks.
A study from the Association of National Advertisers found that companies are in need of better metrics for assessing success with web marketing.
The American Customer Satisfaction Index found that Google is the No. 1 search engine in terms of user satisfaction, but Americans are generally pleased with their experience on all major platforms.
The American teenager is an ideal target for search and Facebook marketing campaigns, according to Business Insider.
BrightRoll recently reported that 64 percent of companies using video marketing think targeting it at web users is more effective than the television audience.
SEO and email marketing campaigns that accommodate mobile users are likely to see greater ROI, as mobile devices become a preferred method of interaction with search and email.