The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For SEO, choosing correct keywords is important
In the search engine optimization (SEO) world, keywords are the lifeblood of a successful campaign – but according to one expert, too many companies are not doing enough research into the keywords they’r
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Search queries grow 17 percent
New statistics from Nielsen Online show that search grew almost 17 percent in the last year which makes search engine marketing (SEM) an even more important tool for companies looking to grow their on
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Report: UK to use SEO to boost ‘moderate Islam’
According to a recent report, UK government officials will teach moderate Islamic groups how to boost traffic to their websites through search engine optimization (SEO) in an effort to stem the tide of more radical
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Yahoo expected to lose search market share
Yahoo, already a very distant second in the search engine popularity race, appears on the brink of losing even more of its market share as deals which would have kept Yahoo as the default search on tw
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Digg says DiggBar is SEO friendly
Much was made of last week’s rollout of the DiggBar on the social news site Digg.com with many people saying it will negatively affect the search engine optimization (SEO) of websites because of its URL shorte
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Survey: Marketers struggling with SEM
Search marketing seems to be on the tips of many marketers’ tongues, especially as the economy continues to struggle, but a new survey finds many marketers are struggling to properly implement search
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Online marketing to increase 10 percent in 2009
Although online marketing has taken a hit from the recession, new figures from eMarketer show that digital advertising is expected to increase significantly over the next four years. The US Advertising Spending: The
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Are news organizations using SEO?
Many industries have been adopting search engine optimization (SEO) techniques to help drive traffic to their websites, but one industry that appears to be using the method may seem strange to many people – ne
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