The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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News

Will Web 3.0 affect SEO?

It seemed only a matter of time, but it appears that the end of Web 2.0 is almost at hand, giving way to Web 3.0. A post from Tom Wilde on SearchEngineLand says that the new generation of web content will be more fo
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Ads more effective on original content sites

Websites with original content have better advertising effectiveness than sites without, according to new research from the Online Publishers Association. In addition, the research shows that the coveted 18-34 demog
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Google dominates search engine market

It should be no surprise that a new study from Nielson Online finds that the search engine market is dominated by Google with well over half of the market and the largest gain since 2007. In the U.S., more than eigh
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News

Affiliate Summit West is sold out, kind of

Affiliate Summit announced earlier this week that its forthcoming Affiliate Summit West Conference was a sell-out, but apparently that doesn’t mean tickets aren’t still available. As of noon Friday there
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News

Search marketing industry to grow in 2009

All signs point to search engine optimization becoming more important for companies as more people harness the power of the internet and use search more frequently. New research from JP Morgan predicts that worldwid
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Email marketing on the rise in 2009

It appears that tough economic times are causing more marketers to turn to email marketing as a low cost and targeted alternative to reaching customers. In fact, 60 percent of companies say they inten
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Affiliate Summit West’s top sessions

The Affiliate Summit West Conference is set to begin next week in Las Vegas and with so many sessions during the three day event it’s easy to miss something good. But the people at Ravenews have put together t
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