The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Importance of interesting newsletters highlighted
One problem often arising out of emailed newsletters is that they rarely deliver the good quality content they promised, an expert has warned. The owner of Brick Marketing, Nick Stamoulis, wrote in his Email Marketi
Learn More
Email marketing ‘easily neglected’
Firms often find themselves neglecting their email marketing due to time constraints, however it is a "vital" aspect of any business, an expert has claimed.
Nick Stamoulis, the owne
Learn More
Nick Stamoulis, the owne
Transactional emails ‘a marketing tool’
Companies should consider transactional emails as a creative communications tool and means of boosting return on investment (ROI), a company has claimed. Email-delivery server-provider Zrinity has published its stud
Learn More
B2B buyers ‘use search first’
Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed. Managing partner of consulting firm Ascend2 Sergio Balegno made his comments follo
Learn More
Email marketers ‘must avoid bounces’
It is vitally important that email marketers remove invalid email addresses to limit their bounce percentages, an expert has commented.
Ross Kramer, chief executive officer of marketing softw
Learn More
Ross Kramer, chief executive officer of marketing softw
Google experiments with search layout
Google has created an experimental search page to allow people to try some of its ideas for making results more user-friendly.
It first began showcasing alternative views last May but has now
Learn More
It first began showcasing alternative views last May but has now
Marketers expect email boom
More than eight in ten marketers anticipate increasing their use of email marketing over the next 12 months, a new survey has revealed. Datran Media, a digital marketing firm, questioned more than 2,000 US marketing
Learn More
Mobile marketing to reach $24bn by 2013
The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms for advertising-supported mobile content are
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
