The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
SEO for Accountancy Firms: How To Improve Rankings and Attract New Clients
Boost your accounting firm’s online visibility with SEO strategies to attract new clients, improve rankings and grow your business.
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Boosting PPC Health With Zach Shah
Wondering how our Director of Paid Media found Brafton? Learn all about Zach Shah, his biggest accomplishments and what he does on his time off.
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The Content Engineer: Responsibilities, Key Skills and How They Add Value to Your Content Strategy
Content engineers make your content strategy cogs turn. Read all about the role, key skills, responsibilities and how they deliver value.
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Can Display Advertising Influence Generative Search Citations? A Thought Experiment
Display advertising excels at one thing: placing your brand in front of as many eyes as possible.
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What Does Zapier Do? How To Harness Automation
Zapier is a no-code automation platform that helps streamline your workflows for less manual lift. Here’s how it works and when you should use it.
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Emojis in Email Subject Lines: A Tactical Guide
Putting emojis in email subject lines is a simple way to intrigue your audience and get them excited to read more. Here’s how to get it right the first time.
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Why Using Fewer Keywords Can Improve PPC Performance
Targeting fewer keywords can strengthen PPC campaigns. Learn how focused keyword strategies improve CTR, relevance and conversions.
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AI Style Guides: Ensuring Consistent Brand Voice at Scale
Traditional style guides are great for manual referencing, but they don’t often play nice with AI. Here’s how to leverage AI style guides to enhance consistency at scale.
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