The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Voice Search Content Marketing Is the Future: How To Get Started
In pretty much every science-fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot
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ChatGPT Ads for Marketers: What’s Real Right Now and How We Recommend You Prepare
Brafton Director of Paid Media Zach Shah explains everything there is to know now about OpenAI’s emerging platform and how marketers should approach it.
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Topical Authority in SEO: Building Your Niche Powerhouse & Where AI Can Help
Topical authority is becoming a key differentiator in SEO — learn what it is, how to build it and how AI tools can accelerate your strategy.
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What 16 Years of Consistent Business Blogging Has Taught Brafton About Long-Term Marketing Value
We’ve been blogging for 16 years — and it’s taught us some valuable lessons about building long-term authority. Here’s what we’ve learned and how you can apply it to your own blog program.
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How We Created an Email Marketing White Paper With contentmarketing.ai
Every marketer knows the tension between speed and authority.
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Audience Behavior Explained: How To Turn Insights Into Better Marketing Performance
Learn what audience behavior is, how it shapes marketing strategies and which tools and metrics help improve engagement and campaign performance.
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March 2026 AI in Marketing Roundup & Rundown: Sora Shutdown, AI Product Marketing Moves, a Growing AI Trust Gap & More
A quick look at March’s biggest AI-in-marketing news, from OpenAI’s Sora shutdown to rising consumer trust gaps, legal drama and major product marketing moves.
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What Is Looker Studio? Explore One of Google’s Most Robust Reporting Tools
What is Looker Studio? Besides one of our favorite reporting tools, it’s a robust dashboard that brings together metrics from multiple platforms.
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