The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
5 Tips for Completing a Web Rebuild That Drives Results
Rebuilding a website is a significant investment you’ll want to get right the first time around. Here are 5 tips for doing so successfully.
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Inbound Marketing vs Content Marketing: Understanding the Difference (Infographic)
Content marketing and inbound marketing go hand-in-hand, but what’s the difference? Learn what makes these strategies unique.
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‘Above the Fold’ Episode Recap: Finally, An Episode All About Content Marketing
Greg Digneo of Content Guppy is a great storyteller with a wonderfully simple way of wording things. Hear him out on this episode of Above the Fold.
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Lead Qualification: 4 Ways To Identify the Best Marketing Leads
Lead qualification is an effective process for identifying your ideal customer. A strong lead qualification process can net you a good lead that fills your ideal customer profile.
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Why Blog Post Outlines Are the Secret to Successful Blogging
Many successful content creators couldn’t get through the day without creating a blog post outline. Learn more about this trade secret.
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Google’s Spam Updates: What Website Owners Should Know About Webspam
Google updated the methods it uses to identify spam in June 2021. Here’s what site owners should know.
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What Is Inbound Marketing?
Inbound marketing creates a pathway for consumers to find their way to your brand. Here’s all you need to know about the history, methodology and success of this marketing technique.
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‘Above the Fold’ Episode Recap: Jeff & Francis Invite You into Their Minds
It’s vintage Above the Fold: Just Jeff, Francis, the usual audio hiccups and much ado about nothing pertaining to marketing.
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