The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to quantify content marketing with cost per lead and cost per sale
No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead an
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7 SEO memes we can’t live without
Some quick lessons in SEO brought to you by internet memes.
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‘Above the Fold’ episode 15 recap: Cyrus Shepard talks robots, chatbots and influencer marketing
This week on Above the Fold, the guys bring on a special guest to discuss chatbots, voice search, blogging and, of course, the robots that may or may not be taking over our jobs.
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Content Marketing Weekly: Will AI steal content writers’ jobs?
This week, we’re taking a look at the impact of AI and AR on content marketing, as well as Google’s new Web.dev tool.
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Alex Cox: Kentucky man of mystery
Meet Alex Cox, Brafton’s secret weapon when writing for the most complex, niche and all-around difficult industries around.
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8 software marketing strategies that work (ebook)
To scale rapidly, software companies need marketing strategies that apply to a global market.
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The Content Marketing Weekly: Update your WP GDPR plugin, people
This week we cover news of the most recent hack along with exciting stats about mobile search revenue and more.
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‘Above the Fold’ episode 14 recap: The guys take on Google
The gloves come off and Fran and Jeff throw down with none other than Google itself in this week’s edition of “Above the Fold.”
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