The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to prepare for WordPress 5.0 with the new Gutenberg editor
WordPress is getting a new update, Gutenberg 5.0, and you may notice a big change to the way you edit your pages and posts. Don’t panic, we know change is scary, and we’re here to walk you through everything you nee
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User Journey Maps for Content Marketing: What You Need to Know
Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.
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What can marketers learn from these top famous slogans?
Top brands have been making lasting impressions on consumers with creative and memorable slogans for decades. Here’s what marketers can learn from them.
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The Content Marketing Weekly: Holiday SEO, how-to guides and more
This week’s edition of the CM Weekly has all the fixin’s: content marketing tools, holiday-focused SEO updates, step-by-step guides to writing how-to content and even a special hotel-based search update.
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Caroline Brill talks personal and professional design
Caroline talks about her role as a graphic designer at Brafton, shares her personal design work and highlights her love of learning languages for an inside look at this fabulous Brafton designer’s world.
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Influencer marketing campaigns, the basics
Put your brand in front of a larger audience by getting influencers on your side.
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The Content Marketing Weekly: A lot happened with video this week
This edition of the Content Marketing Weekly zooms in on video — how it’s changing as a marketing tool and how to start using it for your own campaigns.
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Why and how to create a marketing scorecard
A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.
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