The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What is a ghostwriter and how to hire one for your blog
Are you struggling to create content for your blog? Or maybe your boss has big ideas but not enough time to write them out? You may want to considering hiring a ghostwriter. Here’s why.
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The Content Marketing Weekly: Brush up on your advertising acumen
This week, we’re talking all things digital ads, including updates to Facebook, Bing and Pinterest advertising policies.
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What every marketer should know about keyword discovery
The right keywords are out there, waiting for you to discover them. Here’s all you need to know about finding relevant terms with an effective keyword discovery process.
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Bad to the bone: Bad website design of 2019
Bad website design is a backbreaker for digital marketers. Avoid becoming another cautionary tale by learning from others’ mistakes.
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‘Above the Fold’ episode 11 recap: Jeff and Fran fly by the seat of their collective pants
There’s no shortage of digital and content marketing news out there, which is a good thing when you’re playing things fast and loose with your weekly podcast and don’t plan out discussion points in advance.
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The Content Marketing Weekly: Google+ is history and behavioral marketing is the future
A lot has gone down in the last week, literally and figuratively. Google+ has bit the dust, but interest in blockchain is just getting started. Meanwhile, intent and loyalty are trending concepts of interest. Read a
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Everything you need to know about earned media (infographic)
Earned media is about identifying your influencers and converting them into brand advocates.
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Hang ten with writer extraordinaire Jessica Wells
From the mean streets of Chicago to the cornfields of DeKalb to the sandy beaches of Hawaii, Jessica Wells has been cranking out killer content for Brafton for half a decade.
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