The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
‘Above the Fold’ episode 9 recap: Is Facebook dead?
Another week, another controversial foray into the world of content marketing. Jeff and Francis really go places in episode 9, from the seachange washing over social media, to what adult content tells us about video
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Sonny Sharp: Brafton’s true client whisperer
Sonny Sharp’s “client-first” approach to content marketing has paid off big time during his long tenure at Brafton.
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Everything you need to know about cornerstone content
Some digital content is worth more to your brand than others. Here’s everything you need to know about cornerstone content and how to get most value out of it.
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The Content Marketing Weekly: Social media for news, irrelevant metrics & wonderfully entertaining OOO emails
This week’s content marketing roundup is a vibrant assortment of updates. We’ve got social media as a news source, metrics that no longer matter for Google, content promotion tools and unorthodox out-of-office email
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Gated content: Everything you need to know
Gated content: Some love it, some hate it, but it really does work.
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Our master list of infographic best practices (infographic)
Infographics – the snazzy dresser of your content marketing strategy – can be just what’s needed to shake things up.
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In defense of clichés: Saving tired phrases from the sands of time
All clichés are old hat, but strong web content writing presents them in new, unexpected ways.
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Blog management wisdom for businesses serious about blogging
For those of you who understand the “why” and want to learn more about the “how” of blog management.
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