The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
4 inspiring examples of health care marketing in 2019
Healthcare marketing strategies need to be driven by the needs of consumers. Once you know what your patients want to know and how they’ll look for it, you can create a smart strategy that captures attention and bui
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‘Above the Fold’ episode 8 recap: Jeff waxes poetic about CMWorld
Welcome to the CMWorld-themed edition of Above the Fold.
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Content Marketing Weekly: The rise of AI, sketchy social media influencers & more
This edition of the CM Weekly takes a look at AI-powered copywriting, lingering doubts dogging influencer marketing and the ever-important craft of link building.
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What makes a great social media strategist? Brafton’s Kari Kennedy tells all
Brafton’s associate manager of social media Kari Kennedy is here to tell you what it takes to make a great social media strategist.
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Push vs pull marketing? More like push and pull marketing
Most marketing can be broadly split into two categories: push and pull. Here’s what you need to know about each.
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Why incentive marketing works (+ 3 inspiring examples)
From coffee shop stamp cards to retail membership programs, incentive marketing is all around us. This strategy can be as fun as it is effective.
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CMWorld: 3 more things you need to incorporate today
Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights. Email marketing is still p
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Content Marketing Weekly: PSL Edition featuring updates from Facebook and Google
Grab yourself a caffeinated, pumpkin-flavored beverage and see what’s new in content marketing this week.
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