The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Customer lifecycle marketing: Content for every stage
How does the content you create fall into the customer lifecycle? Relax, we’ll show you.
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CMWorld: Key takeaways you need to incorporate right now
There is a human capacity for how much orange a human being can process, and I found that threshold here at CMWorld today. And was humbled by my lack of spirit. Cheers to Joe for putting up with my fanboy compulsion
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‘Above the Fold’ episode 7 recap: Jeff and Francis get controversial
In which the boys talk about Google and censorship, parenting via Alexa and why Instagram is the most important social media platform right now. I might be exaggerating, but only by a tad.
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How content marketing boosts brand differentiation
You know your brand, but how well do your customers? Here’s what to know about brand differentiation and how to use content to make your brand stand out from the crowd.
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Content Marketing Weekly: Research madness
In the latest Content Marketing Weekly, we look at efficient research practices for writing on any topic.
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Philip Newcomb on lead gen, content marketing and the perfect Manhattan
Newcomb always brings a little something extra to the sales funnel: intrinsic value for any all leads who enter, regardless of whether or not they buy.
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The ultimate guide to email nurturing
How well do you know email nurturing? This ultimate guide will help you get up close and personal with this highly successful inbound marketing tactic, including how to launch an email nurturing campaign of your own
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7 Marks of a Great Organic SEO Consultant
When it comes to a company’s success, its ability to get its name out there and support its online presence is key. And in this realm, there’s a magic phrase that can help you do just that. Say it with me now: Organ
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