The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn gets serious about content marketing with new ‘tandem’ tools
Content marketing is getting even more competitive, as Linkedin rolls out two news tools intended to help brands improve their content creation efforts.
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Big data, big talk? Brands still fail to execute ‘real-time’ marketing
Brands aren’t being as effective as they think they are with real-time marketing strategies, a study reveals.
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RT @brafton: The Retweet’s days may be numbered
As social media becomes more mobile, Twitter wants to make it easier for new users to join – no matter what devices they’re on.
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Are you losing Facebook facetime?
Due to recent Facebook algorithm changes, brand’s social media posts are reaching smaller audiences.
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Google thinks of links as ‘editorial votes’
The information the content a link points toward provides, the more authority Google will give it.
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Web users like Google’s latest redesign [data]
Searches on desktop computers and laptops are starting to look more like queries on mobile devices.
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Employee Spotlight: Meet Julia, health writer turned video associate
She’s quick and clever on the keyboard and she’s constantly enlightening her teammates with countless cultural references and her quirky sense of humor. She’s known around the office as “the girl who can pull off br
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The Content Questionnaire: Jenna Weiner, Dropbox
Jenna Weiner of Dropbox says the best content is shareable, strategic and valuable in Brafton’s Content Marketing Questionnaire.
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