The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Mar 28, 2014 News Alex Butzbach

Consumers trust expert opinions – even if they’re not yours [study]

Customers understand the motives of content providers, so act in good faith to offer them valuable information and useful content.

Mar 28, 2014 News Brittany Cornell

Got the SERP – Marketing #TWIT

Looks like your SERP is spreading, better get that checked out. Marketing #TWIT

Mar 28, 2014 News Alex Butzbach

Millennials show more brand loyalty than their parents [study]

Young consumers are acutely aware of brands, and marketing materials on social networks and around the web should reflect this perception.

Pinterest is a top outlet for social media marketing because it shows more about brands and users.

Mar 27, 2014 Legacy Jill Dilibero

Social Media Madness: Pinterest is a feast for the eyes

Pinterest may be the best social network for marketing results because it does something no other site can – Show followers what brands do.

Brands must find the right angle to tell their stories through video marketing.

Mar 27, 2014 Legacy Timothy Griffin

Why video marketing messages need a different lens

It takes more to make great video content than meets the eye. You need a focused script that gives audiences what they want.

Marketers are seeing that content is making its way onto new channels.

Mar 27, 2014 News Lauren Kaye

Channel X-ing: News content makes the great leap online [data]

Pew recently released fresh data about the rate at which news content is becoming a digital-first format.

Mar 27, 2014 News Alex Butzbach

Make content the first & last point in the sales pipeline

Web marketing needs to strike a balance between maintaining relationships with existing customers and beginning partnerships with new ones.

Twitter Lessons To Be Learned From Celebrity Mistakes

Mar 27, 2014 News Alex Butzbach

Best practices for retaining Twitter followers [study]

A new study demonstrates exactly what actions will make Twitter users ignore posts – or worse – alienate influencers.

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