The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile use and data availability make search all about context [data]
The rise of mobile and the changing desktop landscape proves how important context is becoming to search marketing.
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Visual marketing: A picture in the inbox is worth a thousand words
Marketers are stepping up their game when it comes to visuals and interactivity in emails they send to prospects and customers.
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The data doesn’t lie: Blog content makes your site stickier
Blog content is an important part of online marketing strategies because it brings in new visitors and gives them a reason to stick around.
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Facebook changes the social game with decreased brand visibility
The plunging visibility of Facebook posts is coming to a head, and businesses should reevaluate how they post to social networks.
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Brands need social strategies to uphold their SEO standing
When customers make negative comments on social media, the damage can spill over onto SERPs.
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Twitter may soon have more data for marketers
By letting users see how many people have viewed their Tweets, Twitter is making the social network even more accessible for marketers.
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Google strikes again, signaling that no link scheme is safe in the new SEO world
Google has always made its fight against spam public, but the search engine took it to a new level by targeting respected guest blog community My Guest Blog.
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Simple breadcrumb navigation helps Google crawl sites
Design websites with customers in mind, rather than Googlebots, to make sure web pages rank highly in search results.
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