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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Mar 14, 2014 Legacy Editorial

Social Media Madness Final 4: Twitter vs. Facebook

Brafton’s March Social Madness campaign is down to the final four. Read this blog-off, then vote on Twitter or Facebook for the marketing championship.

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Mar 14, 2014 Legacy Editorial

Social Media Madness Final 4: Google+ vs. Linkedin

Brafton’s March Social Madness campaign has advanced to the final 4. Read this blog off and vote for your favorite social network.

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B2Cs might seem like a natural fit for social media marketing, but it's really a level playing field for B2Bs.

Mar 14, 2014 News Lauren Kaye

B2Bs think social media is less important than B2Cs, but they’re wrong

Business-facing companies stand to gain a lot from social media marketing if they value these channels and invest accordingly.

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Mar 14, 2014 News Alex Butzbach

Google & Microsoft’s contest previews the coming of the semantic web

Building a brand online is an essential part of content marketing, especially the more developed the semantic web becomes.

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Mar 14, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Tressa, writer turned production coordinator

With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking a new writer’s perspective on th

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