The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to break the rules and win with customer-centric content
Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.
Learn More
Original content thrives on Facebook
The closer that posts are to being original, the more likely Facebook users are to see them in their News Feeds.
Learn More
A data request success: Conversion tracking gives hard numbers for online events
Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.
Learn More
Don’t take customers’ info without asking – they’ll offer it when interested
Customers don’t want businesses to collect data for tracking them, so use content marketing to let them find you.
Learn More
The quiet SEO revolution: Future of search insights from #SMX West
At SMX West, Moz’s Rand Fishkin outlines factors influencing the search marketing evolution about why they put the odds in agile marketers’ favor.
Learn More
SMX West Q&A with Google’s Amit Singhal: Hummingbird is the future
At SMX West, keynote speaker Amit Singhal shares insights about where Google plans to take the future of search and what it means for publishers.
Learn More
B2B decisions are affected by social media – but sometimes indirectly [data]
Some B2B companies don’t believe social has impacted their buying decisions, but they’re not seeing the whole picture.
Learn More
Big data, big money: Marketing by the numbers at #SMX West
SMX West started with what’s an afterthought for too many content marketers: Decisions based on data. Read tips on mobile data & exec buy-in.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
