The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing is the most exciting opportunity for B2Bs in 2014
Surveyed B2Bs reported content marketing was the most exciting opportunity in 2014, while B2Cs strayed toward mobile and UX.
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Reaching influencers: What guest blogging is supposed to achieve
The best way to receive backlinks these days isn’t through trickery – it’s to create content influencers want to share.
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Google is closing in on black hat SEO practices
Remember those gray hat links you let slip through the cracks that one time? They might drastically impact your SEO rankings now that Google’s spam hunt is closing in.
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Another Facebook News Feed, another content primer for marketers
Are Facebook’s New Feed layout updates intended to keep up with web layout trends?
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Marketers: Don’t fear the coming of the multi-device world [data]
If content is consistent across channels, marketers won’t have to worry about customers switching from laptops to tablets to smartphones.
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Is video marketing the contemporary answer to TV ads?
TV ads have always been an effective way to build trust online, but new findings show why digital video is the wave of the future.
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Faster marketing responses lead to more conversions [study]
With a shorter timeline and nearly instantaneous production times, internet marketing campaigns should never be out-of-date.
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Meet Brafton’s designer of the year: Annalise
In the past two years, Brafton’s editorial staff has more than doubled in size, with new and skillful writers, video producers and designers onboarding nearly every month. While we value our full team’s
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