The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Viewability – the most important ROI metric you’re not tracking
Without prominent calls to action and social media profiles that are clearly in view, content marketing efforts will be wasted.
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Short & sweet subject lines get more opens [study]
All marketing messages, but particularly email headlines, should be punchy and informative to quickly give readers information.
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The writer’s struggle against repetition: How to break free of daily vocabularies
It’s time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.
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Employee Spotlight: Meet Mike, writer turned content marketing manager
With a background in writing and digital marketing, Mike Bratschi’s got the skills to excel in today’s web landscape – and he has seamlessly transitioned through a couple of Brafton departments. He start
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Not all social followers are created equal [study]
When it comes to social media marketing, not all followers, Likes or Pins will contribute the same value.
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How are McDonalds and Snapchat related to engaging visual content?
Businesses can learn a lot from Snapchat without actually adopting the service right away.
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Brafton will discuss the future of search at SMX West March 11-13 #SMX
Brafton’s team will be attending SMX West in San Jose March 11-13 to discuss recent content marketing trends and how to succeed in the new SEO landscape.
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77% of marketers agree: Customers prefer visuals like video content
Video marketing is here to stay, and brands know they need to get in the game – They just need to realize the rules have changed in their favor.
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