The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Yahoo says: We don’t take FB or Google logins anymore
Yahoo recently announced it will no longer allow visitors to log into sites and apps with their accounts from Google or Facebook.
Learn More
Forget Tweets: Create social content that gets impressions
Social media posting doesn’t just expand content’s reach on one platform – it starts a conversation that leads to cross-channel sharing.
Learn More
Mobile trends in ecommerce offer a glimpse of things to come [data]
Some businesses fear mobile searches and smartphone shoppers, but their habits provide a view of content marketing’s future.
Learn More
LinkedIn conversations drive referral traffic & social conversions
Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.
Learn More
17% of marketers risk content ROI by overlooking sales funnel [study]
Content marketing and SEO aren’t just about search visibility, and brands must find ways to gear brand messages toward other business goals.
Learn More
Content marketing in 2014 is all about the buyer’s journey [study]
In the coming year, good content marketing will follow customers from the moment they decide to buy something to the actual purchase.
Learn More
You can’t fool Google, so don’t try to pay for links
The line between a paid link and an organic exchange of traffic is probably clearer than most marketers think.
Learn More
Marketing isn’t all SMBs can do on social media [data]
Companies that started using social media to market to customers have found there are other benefits to being active on the platforms.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
